mobile marketing

What is Mobile Marketing? & Why it is Important?

Do you know what mobile marketing is? Why people discuss so much about it nowadays. I think the biggest reason for this is that today, look at who uses mobile. Like this, mobile has now become a necessity for us. In such a situation, we have been using mobile for all our work such as shopping, ticket booking, medicine, fees payment, etc. Therefore, it is very much for any business too.

Because Mobiles is available with everyone today, companies want to use it for marketing their products as well. By doing this, Mobile Marketing has taken the online business to another level. Because it has completely changed the model of business. Now business is getting very easy to reach its customers and with this, you get more exposure in market trends also, which helps you to increase your business.

Perhaps you must be thinking now that after all this mobile marketing is very important for any business, why was it not known beforehand. So, you should not take any tension at all, because today I am going to give you complete information about mobile marketing so that there will be no doubt about mobile marketing in your mind. Then, without delay, let’s start and know what mobile marketing is and what are the benefits from it.

What is Mobile Marketing?

Mobile Marketing is one such marketing in which the mobile device is used to do marketing. In this, any marketing activities can be done through a mobile device such as any online shopping or SMS notification for the advertisement of any product. Andreas Kaplan A, a famous marketing specialist, has something to say about mobile marketing, a marketing activity that is done through a ubiquitous network and with which consumers or customers are constantly connected with the help of their mobile device.

If seen, it resembles a lot from Internet marketing where Marketers need users to provide their service and advertise their products. This type of marketing takes a lot of research to
understand the nature of the mobile user, to design the mobile platform accordingly, and to
adopt different techniques of mobile marketing. With this, we have to keep in mind that people are continuously getting other advertisements like email, SMS, and MMS or not to stay
connected.

Mobile Marketing, Customers and Business World

If we talk about the current business world, mobile marketing is a very sophisticated marketing procedure. With the help of this, it is easy for business owners to contact their customers directly so that they can advertise their products. With this, the business of eCommerce can be increased very easily.

Marketers can now contact customers according to their nature and requirement. By doing this research, they can know what kind of products customers are searching for and they will
advertise the products according to their requirements. I think that this is the time to use
mobile in marketing and those who are not doing it are probably lagging behind others.

How does mobile marketing work?

Ads are mainly used in mobile marketing in mobile smartphones, tablets, and other mobile
devices. These appear on the screen of Ads Mobile. Ads format, customization, and styles of
mobile marketing can vary from one another because different social media platforms,
websites, and mobile apps provide mobile ad options according to their own.

Why do we need a Mobile Marketing Strategy?

Our business needs a mobile marketing strategy in the same way as computer and Wi-Fi accessas we are well aware that we are living in this era of the Internet, wi-fi. If you go to any big city now, you will find most people sticking to their Smartphones. A survey has revealed that about 40% of users spend their Internet time on these mobile devices only and in such a situation, we should understand the extent to which people are using mobile phones.

Some information about Mobile Marketing statistics:

 More than 80% of mobile device time is spent on Apps, and Games.
 People browse more than 70% of their computers with the help of their mobile devices
 Mobile search figures have increased by more than 200% in the last few years
 It is believed that Mobile Search will also surpass Desktop Search in the next 5 years.

Therefore, it is not at all wrong to say that in the present time, the mobile will remain in the
market for a long time and very soon it can take the place of traditional computers. So, if you
have not yet thought about mobile marketing, then do not think quickly, then later it came to
know that in your time of thinking, someone else has gone ahead of you.

Types of Mobile Marketing Strategies

By the way, there are many mobile marketing strategies worth using. But it works according to the business. It works according to your type of business, which industry, target audience, and budget. Then let’s know more about them.

App-Based marketing:

Mobile Apps are used in this Mobile Advertising. As we know more than 80% of people use
most apps in their mobiles, so you do not need to create a new app for marketing. With the
help of services such as Google AdMob, advertisers can also create mobile ads and which they
can advertise in other third-party mobile apps.

Likewise, Facebook also helps Advertisers to create ads that they can advertise in Facebook
mobile app. Promoted Post ads of Facebook fit into Facebook feeds so well that users do not
know at all whether they are seeing any ads or any feeds.

In-Game mobile marketing:

In-game Mobile Marketing is called mobile ads that appear in mobile games. These in-game ads appear in banner pop-ups, full-page image ads, or video ads. And they are visible at the time of Screen Loading.

QR codes:

QR Codes are often used to take users to a specific webpage. Therefore, advertisers can also
include their ads in those QR Codes so that whenever a user scans those QR Codes, it goes to
Advertisers’ ads first.

Location-Based Marketing:

This location-based marketing is very specific because it shows ads only when the user is in the realm of the targeted location. And it shows the business located in the same location.

Mobile Search Ads:

These are basic Google search ads that are designed for mobile-only, and which have additional add-on extensions such as click-to-call or maps.

Mobile Image Ads

These image-based ads are designed according to mobile and which are mobile devices show.

SMS:

Even in the form of SMS, Advertisers can send their product ads to users’ mobile devices, so
that interested users can buy them.

Google Mobile Ad Extensions

If you are creating Mobile Search Ads with the help of Google, then you can also use Google’s
nifty mobile ad extensions, which have some of the best features: –

Mobile Site Links:

With the help of these mobile site links, mobile users can easily jump into the specific pages of
any website and they will not have to go wandering there. Sites linking is very important for
mobile marketing because it is very convenient for users in mobile devices.

Click-to-Call Mobile Ad Extension:

In this click-to-call extension, the “call” button is located just below the ad. And if a user clicks
it, then automatically he generates a business number in the user’s mobile device.
With this, users, as well as Advertisers, are very profitable because they get the number of
anything they need quickly, which makes it easy to buy. Business can be done easily with this.

Google Offers for Mobile:

Google offers such mobile ad extensions that advertisers can down their discount offers and
coupons to advertise. This special offer attracts the user’s attention to those users who ignore
them by understanding their ads.

Click-to-Download Ad Extension:

This Click-to-download ad extension is very similar to Click-to-call, but here it takes you to a
download page in place of generating a phone number that the advertisers would have preselected. is.

Local Ad Extensions:

Local Ad Extensions is more useful than all Ad Extensions because every 3 searches have 1
search local mobile search. Now you can guess how much they need for Local Ad Extensions is compared to all other Ad Extensions.

Therefore, how much local ad Extension is in the current
Mobile Marketing Strategy. And one thing in this is to link users’ mobile numbers with Google
Maps so that their exact location can be found.

What is Mobile Marketing Best Practices

Here, I am going to tell you about some very good Mobile Marketing Tips so that you can use
your Mobiles in full.

You have to be clear and concise:

As we know that the screen of mobile devices is very small, so we will have to write the words
carefully, otherwise, the users will never read it. So, we have to write ads clearer and more
concise so that users will also find them interesting.

Ads will have to optimize according to Local Search:

Like I have already told that every 3 search has 1 search local. That is why we should take
special care of Local Searches. So that more of our users came locally.

Give importance to your audience:

We have to identify our audience properly. We have to know which domain a Visitor is referring to. Just like if there is a gamer, then they should promote in-game ads. If there is a tech-savvy, then they have to provide technology-related ads.

Experiment with different strategies will have to:

As you also know that there are many strategies that you can use, in this way you will know by
experimenting which strategy is working for you.

Review your results:

Experimenting is a very good thing, but it will also be wasted if you are not tracking the results
of your experiment. You can also be harmed by this, so if I believe, then review your results and change it as needed.

Privacy and Security in Mobile Marketing


We cannot ignore Privacy and Security. Because we have to maintain the user’s contact
numbers and other details properly. Therefore, it becomes the responsibility of Marketers to
take good care of the details of users and prevent them from knowing in the wrong hands. For
this, you can follow some steps.

  1. Never share the important details of customers with anyone under any circumstances.
  2. Marketers must have permission to message users. In this process, users should have the option to enable or disable this process according to their needs. This will bring more confidence in you.
    I sincerely hope that I have given you complete information about what mobile marketing is and I hope you all have understood about Mobile Marketing. I request all of you readers that you too should share this information in your neighborhood, relatives, and friends so that we will have awareness among us and everyone will benefit a lot from it. I need your support so that I can convey more new information to you.
  3. It has always been my endeavor that I always help my readers or readers from all sides, if you people have any doubt of any kind, then you can ask me irresponsibly. I will try to solve those Doubts. How did you feel about this article in Mobile Marketing? Tell us by writing a comment so that we too have a chance to learn something from your ideas and improve something

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